PASSION

We love our clients. Really.
We only work with great people.

EXPERIENCE

Over 15 years combined social media & digital marketing knowledge.

HEART

We care as much about your organization as you do.
Your customers and supporters come first with us.

Our Services

Workshops & Training

Are you ready to get your team educated on digital trends? Socially Good trains and educates your employees in hands-on sessions. Our sessions are practical as well as theoretical, and are a great personal development opportunity for teams looking to improve their digital communications and marketing skills.  

E-mail Marketing

Email marketing is still the most effective form of digital marketing, still consistently delivering the highest ROI of all digital channels. Socially Good designs, writes, and implements email marketing campaigns for your business or your nonprofit.  We’ll leverage targeted email lists to get the right content to the right audience at the right time.

Social Media

You need to reach your target audience on social media. We can help. Socially Good creates and executes a comprehensive social media strategy and plan for your brand based on your business or nonprofit goals. It’s all about finding the right people, providing those people with useful Socially Good will set up your social media profiles, or take over the management of existing accounts. Here’s what you can expect: a targeted, goals-based approach to managing your online community; sharing relevant…

Content Marketing

Great content is what builds your brand reputation, and drives traffic to your website. It needs to align with your business goals, and your audience needs.   Content marketing is effective because it creates a relationship between your customers and your business. When a relationship is created the likelihood of the customer buying your company’s product or service increases substantially because you’ve built trust with your brand. Through content marketing you’re giving your company a voice. What do you have to say to your audience? …

Integrated Digital Strategy

If you are frustrated that your digital and social media efforts haven’t been paying off, it’s probably because you haven’t tied your efforts to your business goals, and documented a strategy that ties activities to measurable outcomes. At Socially Good, we start here.  Always.  We can’t be successful without asking the tough questions.  

Who is Socially Good?

Clare McDowall

Clare McDowallClare has helped many organizations do better digital marketing, from large Universities and art institutions, to small, local businesses.  Clare is a regular speaker at social media and personal branding conferences across Southern Ontario, and loves to share her passion and expertise, inspiring hundreds of people to communicate better online.

Clare also founded Be Good Be Social Toronto in 2011, a social media conference for nonprofits which takes place annually.

 

Allie Kosela

Allie KoselaAllie is our online community specialist with experience in the nonprofit, higher education, and small business sectors. Over the last ten years, Allie has straddled the science, tech, nonprofit, and marketing worlds working to bring the best of all worlds together.

Allie is a digital communications strategist who has worked in the online engagement space for almost a decade. She has a passion for learning and teaching about the fast-paced world of digital communications.

 

Supercharge your content marketing strategy

6 great content marketing resources If you’re trying to build a solid web presence, the term content marketing will have presented itself more than once. You understand it’s important, but where should you start? A Google search will produce a seemingly unlimited number of links. With all of the resources available, sorting through the good, the bad, and the ugly has probably left you exhausted and maybe discouraged. To save you the time and the effort, I’ve sorted through the…

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There’s no such thing as a social media strategy

There’s no such thing as social media strategy What I really mean, is that there is no such thing as a stand alone social media strategy, that exists outside of your strategic planning, and your marketing and communications plans, and your sales and lead generation work. The rest of this post is written with a particular reader in mind (another classic marketing tactic), in this post I am going to explain to leaders who don’t have a particularly strong marketing…

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Why hiring digital staff can be a challenge (and how to overcome it)

Why Hiring Digital Staff Can Be A Challenge (and how to overcome it) Taking the first steps into really investing in digital strategy for your business or nonprofit usually means that it is time to hire someone to take the reigns and drive this forward. However, doing so can be fraught with challenges for senior executives, when essentially you need to hire someone to carry out a role that you don’t fully understand yourself.  In fact, we have found this…

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Digital Literacy For Leaders

The Case For Digital Literacy for Leaders

You have a problem.  Some might call it a leadership blind spot.  We live in an age where you can order food to your door with two taps on your smartphone.  Where you can see in real time where your cab is, and when it’s going to arrive at your door.  We can track flights so that we know the precise second our loved one lands at the airport. Retail stores can send you personalised messages in real time when…

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Digital Ignorance Can Make Your Business Look Foolish

What’s wrong with this question below? “Hey guys, I’m running a wedding giveaway for a hotel and event center. They are giving away a package that adds up to $24,000. All entrants have to do is post a video less than 60 seconds long about why they should win. The contest has been going on since December 14th and still no one has entered. We have about 2,500 likes on our Facebook page and have done sponsored posts that have…

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Please note, we currently have a waiting list for new clients.

If you would like to join the wait list, please fill out this form with your information and we will get back to you.


Socially Good
Suite #212
66 Broadway Avenue
Toronto, Ontario

hello@sociallygood.ca

 

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