It’s never too early to start planning for Giving Tuesday.  This year, Giving Tuesday is December 1, 2015. Does your nonprofit have a plan in place yet?

Really, this book is a guide to digital marketing for Giving Tuesday.  We don’t believe that social media should exist in a vacuum, nor should it just be turned on for one day of the year.  If you want to know more about the ROI of social media, check out this post:  ROI vs. ROR: are you overlooking the most important factor in social media?

The truth is, you need to be investing in your online communities YEAR ROUND to really mobilize their support on one special day.  That means via your social media sites, through e-mail, and with great content that inspires them.

Join our mailing list and get your free copy of the e-book “10 Social Media Tips for Giving Tuesday – In Depth & Expanded” to learn more about how to do all of this.

Giving Tuesday Social MediaTable of Contents
1. Analyze
2. Research
3. Plan
4. Budget
5. Allies & Influencers
6. Assets
7. “What’s In It For Me?”
8. Real Time
9. Integrated
10. Stewardship



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