Digital Ignorance Can Make Your Business Look Foolish

What’s wrong with this question below? “Hey guys, I’m running a wedding giveaway for a hotel and event center. They are giving away a package that adds up to $24,000. All entrants have to do is post a video less than 60 seconds long about why they should win. The contest has been going on since December 14th and still no one has entered. We have about 2,500 likes on our Facebook page and have done sponsored posts that have…

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8 digital marketing articles you need to read before 2016

At Socially Good, we spend lots of our time keeping up with changes, trends, new platforms, best practices and tools and techniques.  At this time of year, lots of outlets are publishing their tips, predictions and ideas about what will be ‘hot’ in 2016, and where we should all be focussing our efforts when it comes to digital marketing.  To help you out, dear reader, we have scoured the web, read them all, and selected the best of the best…

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Social Media is Dead. Long live…. Email?

Social Media is Dead? Time to read this post:   Well, FREE and impactful social media that is easy, quick, simple, and delivers an obscenely high ROI is dead. Let’s look at Facebook organic reach (the number of people that see your posts without you spending any money to promote it).  Most of our clients experienced a dramatic decline in the last couple of years, from around 20% to 1-2%!  Of course, the first thing you should do is look…

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Livestreaming: Periscope and Meerkat for storytelling

Time to read this post:   Periscope and Meerkat While we make it our business to keep up to date on the latest tools, platforms and trends in digital media, we sat back and waited when it came to live streaming apps Pericope and Meerkat.  Why?  Well, with two strong contenders in the market launching in very close proximity, the first question was which horse to back! Twitter owns Periscope, and as such, this user base has developed more quickly, already surpassing…

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Holy Trinity School Career Night – LinkedIn for your career

On Tuesday, Nov 17th, Clare McDowall was the keynote speaker at Career Night for Holy Trinity High School in Richmond Hill, Ontario.  Current students, alumni and parents crowded into the auditorium to hear about using LinkedIn to build and define your personal brand at any stage in your career. [fancy_box id=4][content_upgrade id=312]Want some free LinkedIn help? Click here for our special offer![/content_upgrade][/fancy_box] Highlights from the talk that focused on Hacking The LinkedIn Algorithm included: How to write an engaging LinkedIn…

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