ROI vs. ROR: are you overlooking the most important factor in social media? 

Estimated time to read this post: It’s understandable. Social media takes a large time commitment, as well as personnel – personnel that expect to be paid.  Right now, most companies label their social media success by numbers alone, or by putting a dollar value on their figures: I brought in $1,000 with 1,000 Facebook fans, so I must be making a dollar per fan. If I get 10,000 fans, that must mean I’ll make $10,000. Friends, not piggybanks That’s a pretty…

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How to write a blog post 

Photo by Aleksi Tappura Time to read this article: Our wonderful clients often ask us for tips about how to write their first blog post. These are the tips we give our beginner bloggers to get started with how to write a blog post. Step 1: Pick your topic After someone reads your blog, what do you want them to come away with? Do you have an announcement, facts, or a meaningful story to tell? Figure out exactly what you want…

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5 Mistakes People Make On LinkedIn 

I LOVE LINKEDIN. There. I said it.  I love it despite that fact that, outside a core group of die-hards, few people seem to quite ‘get’ it, especially the great business and personal potential it holds. Mistake 1 – Thinking LinkedIn is a static résumé With over 200 million members in 200 countries, you’d be crazy to dismiss this social network as a static resume. LinkedIn is: Groups of likeminded professionals A highly targeted advertising platform A social network for…

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LinkedIn Recommendations

Asking is awkward

You may be surprised to hear that many people are as worried about asking for LinkedIn recommendations as you are. <————————–Do you think THIS might happen? Asking others to do something for you is awkward, isn’t it? But oddly, helping others feels good, right?! Studies have shown that people are afraid to ask, or feel awkward asking others for help, even more so when it comes to online things. YET… Those very same people reported that if a friend or colleague asked…

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10 Social Media Tips for Giving Tuesday

It’s never too early to start planning for Giving Tuesday.  This year, Giving Tuesday is December 1, 2015. Does your nonprofit have a plan in place yet? Really, this book is a guide to digital marketing for Giving Tuesday.  We don’t believe that social media should exist in a vacuum, nor should it just be turned on for one day of the year.  If you want to know more about the ROI of social media, check out this post:  ROI vs. ROR:…

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