Boomers Without A Brand: Becoming Extinct?

“You need to be on social media.” “Candidates must have a solid understanding of digital and social media.” Keep hearing the same thing? Baby Boomers, particularly, were raised and educated in a time when job security was a given. Companies hired for life, and when you reached retirement you were given a decent pension, a gold clock and a fond farewell.  And while Canada’s unemployment rate (for workers not considered ‘youth’) hovers around 7%, changes in skill set demands are worrying…

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10 Social Media Management Platforms 

TIME TO READ THIS ARTICLE: [CT_EST_TIME] Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are social media experts actually using to manage these multiple accounts? 1 Hootsuite HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across…

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LinkedIn ‘Back to School’ Tips

It’s almost ‘back to school’ time – Get your A+ in LinkedIn What’s the point in having a great LinkedIn profile if you never tell anyone about it?  We have five LinkedIn tips to help you get an A+. Here are five places you should be sharing your personalized URL. Your professional AND personal e-mail signature.  Most people forget about their personal e-mail signature, but you often interact with great people there too, take the opportunity to share your skills with…

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What is your Personal Brand?

Do you have trouble answering that question? You’re not alone. A personal brand is an important career aspect that many of us forget to pay attention to. In this ever-connected, online world, what are you doing that sets you apart? What makes you unique, inspiring, and successful?  And how are you communicating that with others? Defining your personal brand will make you stand out in the crowd and Socially Good wants to help you define yours. Tell us why you…

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Social Media Grew Up, Did You Grow Up With It?

Time to read this post: By Paul Nazareth, VP of Community Engagement at Canada Helps When it hit me, I broke out into a cold sweat. That was a few days ago and I’ve spent a considerable amount of time digitally slashing and burning online profiles, PowerPoint decks and several planned talks. Why am I panicking? I realized I’m part of the problem. Let’s take a step back – Joseph Gordon-Levitt here came into our consciousness in the 1990’s about the…

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