Baby Boomers

There’s no such thing as a social media strategy

There’s no such thing as social media strategy What I really mean, is that there is no such thing as a stand alone social media strategy, that exists outside of your strategic planning, and your marketing and communications plans, and your sales and lead generation work. The rest of this post is written with a particular reader in mind (another classic marketing tactic), in this post I am going to explain to leaders who don’t have a particularly strong marketing…

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Why hiring digital staff can be a challenge (and how to overcome it)

Why Hiring Digital Staff Can Be A Challenge (and how to overcome it) Taking the first steps into really investing in digital strategy for your business or nonprofit usually means that it is time to hire someone to take the reigns and drive this forward. However, doing so can be fraught with challenges for senior executives, when essentially you need to hire someone to carry out a role that you don’t fully understand yourself.  In fact, we have found this…

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Digital Literacy For Leaders

The Case For Digital Literacy for Leaders

You have a problem.  Some might call it a leadership blind spot.  We live in an age where you can order food to your door with two taps on your smartphone.  Where you can see in real time where your cab is, and when it’s going to arrive at your door.  We can track flights so that we know the precise second our loved one lands at the airport. Retail stores can send you personalised messages in real time when…

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Free Series: LinkedIn for Executives

  We learned a lot of things throughout this process. As (just barely) millennials, Clare and I take a lot of things for granted. Internet literacy and comfort are two such things (after all, our formative years were spent with Internet access). Our coaching clients reminded us that many top-level pros grew up in a time where sharing and transparency meant something very different. In fact, many of our clients didn’t even have an email account in their early careers!  Clients also…

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Boomers Without A Brand: Becoming Extinct?

“You need to be on social media.” “Candidates must have a solid understanding of digital and social media.” Keep hearing the same thing? Baby Boomers, particularly, were raised and educated in a time when job security was a given. Companies hired for life, and when you reached retirement you were given a decent pension, a gold clock and a fond farewell.  And while Canada’s unemployment rate (for workers not considered ‘youth’) hovers around 7%, changes in skill set demands are worrying…

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