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8 digital marketing articles you need to read before 2016

At Socially Good, we spend lots of our time keeping up with changes, trends, new platforms, best practices and tools and techniques.  At this time of year, lots of outlets are publishing their tips, predictions and ideas about what will be ‘hot’ in 2016, and where we should all be focussing our efforts when it comes to digital marketing.  To help you out, dear reader, we have scoured the web, read them all, and selected the best of the best…

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Social Media is Dead. Long live…. Email?

Social Media is Dead? Time to read this post:   Well, FREE and impactful social media that is easy, quick, simple, and delivers an obscenely high ROI is dead. Let’s look at Facebook organic reach (the number of people that see your posts without you spending any money to promote it).  Most of our clients experienced a dramatic decline in the last couple of years, from around 20% to 1-2%!  Of course, the first thing you should do is look…

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