Marketing

8 digital marketing articles you need to read before 2016

At Socially Good, we spend lots of our time keeping up with changes, trends, new platforms, best practices and tools and techniques.  At this time of year, lots of outlets are publishing their tips, predictions and ideas about what will be ‘hot’ in 2016, and where we should all be focussing our efforts when it comes to digital marketing.  To help you out, dear reader, we have scoured the web, read them all, and selected the best of the best…

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Social Media is Dead. Long live…. Email?

Social Media is Dead? Time to read this post:   Well, FREE and impactful social media that is easy, quick, simple, and delivers an obscenely high ROI is dead. Let’s look at Facebook organic reach (the number of people that see your posts without you spending any money to promote it).  Most of our clients experienced a dramatic decline in the last couple of years, from around 20% to 1-2%!  Of course, the first thing you should do is look…

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Livestreaming: Periscope and Meerkat for storytelling

Time to read this post:   Periscope and Meerkat While we make it our business to keep up to date on the latest tools, platforms and trends in digital media, we sat back and waited when it came to live streaming apps Pericope and Meerkat.  Why?  Well, with two strong contenders in the market launching in very close proximity, the first question was which horse to back! Twitter owns Periscope, and as such, this user base has developed more quickly, already surpassing…

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ROI vs. ROR: are you overlooking the most important factor in social media? 

Estimated time to read this post: It’s understandable. Social media takes a large time commitment, as well as personnel – personnel that expect to be paid.  Right now, most companies label their social media success by numbers alone, or by putting a dollar value on their figures: I brought in $1,000 with 1,000 Facebook fans, so I must be making a dollar per fan. If I get 10,000 fans, that must mean I’ll make $10,000. Friends, not piggybanks That’s a pretty…

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Top 3 Digital Marketing and Social Media Questions (with Answers)

Unable to watch the video above? No worries, read on! Most of the people coming to us for help started their careers before the mainstream “digital age” of MySpace, Facebook, Twitter, LinkedIn, YouTube, Instagram, and all the other instantaneous connection services we’ve all come to love (or hate…or love-hate). These folks are senior-level executives or management-level staff from businesses and nonprofits who want to improve their own skills and understanding of the online marketing space. Below are our most common…

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