Social Media

Social Media is Dead. Long live…. Email?

Social Media is Dead? Time to read this post:   Well, FREE and impactful social media that is easy, quick, simple, and delivers an obscenely high ROI is dead. Let’s look at Facebook organic reach (the number of people that see your posts without you spending any money to promote it).  Most of our clients experienced a dramatic decline in the last couple of years, from around 20% to 1-2%!  Of course, the first thing you should do is look…

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Livestreaming: Periscope and Meerkat for storytelling

Time to read this post:   Periscope and Meerkat While we make it our business to keep up to date on the latest tools, platforms and trends in digital media, we sat back and waited when it came to live streaming apps Pericope and Meerkat.  Why?  Well, with two strong contenders in the market launching in very close proximity, the first question was which horse to back! Twitter owns Periscope, and as such, this user base has developed more quickly, already surpassing…

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Holy Trinity School Career Night – LinkedIn for your career

On Tuesday, Nov 17th, Clare McDowall was the keynote speaker at Career Night for Holy Trinity High School in Richmond Hill, Ontario.  Current students, alumni and parents crowded into the auditorium to hear about using LinkedIn to build and define your personal brand at any stage in your career. [fancy_box id=4][content_upgrade id=312]Want some free LinkedIn help? Click here for our special offer![/content_upgrade][/fancy_box] Highlights from the talk that focused on Hacking The LinkedIn Algorithm included: How to write an engaging LinkedIn…

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ROI vs. ROR: are you overlooking the most important factor in social media? 

Estimated time to read this post: It’s understandable. Social media takes a large time commitment, as well as personnel – personnel that expect to be paid.  Right now, most companies label their social media success by numbers alone, or by putting a dollar value on their figures: I brought in $1,000 with 1,000 Facebook fans, so I must be making a dollar per fan. If I get 10,000 fans, that must mean I’ll make $10,000. Friends, not piggybanks That’s a pretty…

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5 Mistakes People Make On LinkedIn 

I LOVE LINKEDIN. There. I said it.  I love it despite that fact that, outside a core group of die-hards, few people seem to quite ‘get’ it, especially the great business and personal potential it holds. Mistake 1 – Thinking LinkedIn is a static résumé With over 200 million members in 200 countries, you’d be crazy to dismiss this social network as a static resume. LinkedIn is: Groups of likeminded professionals A highly targeted advertising platform A social network for…

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