Social Media

LinkedIn Recommendations

Asking is awkward

You may be surprised to hear that many people are as worried about asking for LinkedIn recommendations as you are. <————————–Do you think THIS might happen? Asking others to do something for you is awkward, isn’t it? But oddly, helping others feels good, right?! Studies have shown that people are afraid to ask, or feel awkward asking others for help, even more so when it comes to online things. YET… Those very same people reported that if a friend or colleague asked…

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10 Social Media Tips for Giving Tuesday

It’s never too early to start planning for Giving Tuesday.  This year, Giving Tuesday is December 1, 2015. Does your nonprofit have a plan in place yet? Really, this book is a guide to digital marketing for Giving Tuesday.  We don’t believe that social media should exist in a vacuum, nor should it just be turned on for one day of the year.  If you want to know more about the ROI of social media, check out this post:  ROI vs. ROR:…

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Free Series: LinkedIn for Executives

  We learned a lot of things throughout this process. As (just barely) millennials, Clare and I take a lot of things for granted. Internet literacy and comfort are two such things (after all, our formative years were spent with Internet access). Our coaching clients reminded us that many top-level pros grew up in a time where sharing and transparency meant something very different. In fact, many of our clients didn’t even have an email account in their early careers!  Clients also…

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Why you are STILL wrong about social media 

TIME TO READ THIS ARTICLE:         The true value of social media comes from the direct relationships it lets you build with your audience.  In the past, brands relied on second hand data, surveys, focus groups and the like to understand their marketplace and their customers.  Now, they have a direct line to these people, but sadly many are not using it wisely. This story below demonstrates the TRUE power and definition of social media. Morton’s Steakhouse…

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So you think you want to crowdfund? 

Time to read this post: So you think you want to crowdfund? 6 questions you must answer before you decide. You have probably heard that one about the guy who crowdfunded over $50,000 for potato salad. If not the potato salad story, you’ve surely heard of the gut-wrenching, community togetherness story of the crowdfunding campaign for Toronto’s Elijah Marsh. The idea of crowdfunding is being tossed around at a lot of nonprofits and charities these days. As we hear about success stories, it’s easy…

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