On Tuesday, Nov 17th, Clare McDowall was the keynote speaker at Career Night for Holy Trinity High School in Richmond Hill, Ontario. Current students, alumni and parents crowded into the auditorium to hear about using LinkedIn to build and define your personal brand at any stage in your career.
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Highlights from the talk that focused on Hacking The LinkedIn Algorithm included:
How to write an engaging LinkedIn Headline, just like Shaquille O’Neal.
Why your profile picture matters more than you think
SEO for your summary section
Check out some highlights from the talk below.