Photo by Aleksi Tappura
Time to read this article: 4 minutes
Our wonderful clients often ask us for tips about how to write their first blog post. These are the tips we give our beginner bloggers to get started with how to write a blog post.
Step 1: Pick your topic
After someone reads your blog, what do you want them to come away with? Do you have an announcement, facts, or a meaningful story to tell? Figure out exactly what you want to accomplish with your blog.
Step 2: Key points
You might only have one key point or several points to make in your blog post. Either way, you should jot (or type) your key points down. If these points need to go in a specific order, this is the time to order them.
Do you need to back up your key points with facts? Maybe just links to external sites to prove your point or help your readers learn more. If you need outside sources to relate back to your key points, find them now and keep them somewhere that is easy to reference.This is also the time to find images or videos to go along with your post. Make sure you have permission to use the photos. Pro tip: you can use advanced search features in Flickr to search for creative commons/commercial use images. You can also create your own graphics using free online services like Pixlr or Canva.Skillcrush also has a great post with 6 free photo resources. Yay!
This is is the time to start writing your blog post in longform. Build your key points into sentences and paragraphs. When you’re writing, consider your tone. Are you trying to sound academic? Are you looking to reach a business audience? Is this blog post for your close friends and supporters?Buffer gives some great tips here.(Note: we’ve made an assumption that you’ve already considered your brand voice and tone, which is why we haven’t mentioned this until Step 4).Step 5: Edit
Step away from your post for a while. Get caught up on your emails, go for a walk, have a tea/coffee/water/wine? break. Come back to your post and edit. Cut garbage content that doesn’t give your readers anything useful. Add in some sentences, links, or images that will help you illustrate your points better.Step 6: Ask a friend/co-worker
Get someone else to give the post a once-over. They’ll help you identify spots where you can cut irrelevant bits, or they can tell you where you need to do a bit more explaining.
Step 7: Finalize your title
Though you might have a working title when you start, you’ll want to craft a great, final title now that the meat and potatoes of your post is finished. When it comes to writing titles, we dig this resource from the Content Marketing Institute.Step 8: Post your blog
Now it’s time to post your blog. Make sure you put all your links and images into your post. Use tags and categories to help your readers find your post. Preview before you post to make sure nothing has gone astray.
Step 9: Share (and share often)
Whether it’s through email, Twitter, Facebook, LinkedIn, Pinterest, or other avenues, make sure you share your post. You’re way more likely to get readers if you actively share your own content. It’s also okay to share your content more than once! Gasp! Good news right? Check out Rignite, which is a great way to schedule this kind of content.
One last thing
Notice that we didn’t mention anything about length? We surpass 500 words on this particular post. Other posts have been as short as 200 or 300 words. Look at Slate, where features can be 1000+ words.
Here at Socially Good, we like to keep things in the 400-600, because we know that’s what you like. When it comes to your blog, play around with length to see what your readers appreciate. Remember this one rule: don’t post content for content’s sake. What we mean is, make sure your posts (and every word in it) has a purpose. If you can get your point across in 300 words, that’s great! If you need to expand and provide your readers with lots of context, that’s great too. Don’t forget, you can always break up your longer posts into a 2-parter (or more).