Time to read this post:  1 minute

Periscope and Meerkat

While we make it our business to keep up to date on the latest tools, platforms and trends in digital media, we sat back and waited when it came to live streaming apps Pericope and Meerkat.  Why?  Well, with two strong contenders in the market launching in very close proximity, the first question was which horse to back!

Twitter owns Periscope, and as such, this user base has developed more quickly, already surpassing 10 million registered accounts by August of 2015.

Meerkat stats to date show around 2 million users, but suggestions are that the Meerkat audience is more engaged.

Both Meerkat and Periscope are cheap and easy tools to use, with little risk and resources needed to give them a go, something that many of our clients are worried about.

So, right now, there is still no obvious answer, you can read this post for the pro’s and con’s of both apps.  We can’t choose for you (yet!).

meerkat_periscope

Image credit: Boston College, Carroll School of Management

You SHOULD try one of them out

  • You have interesting things to say
  • Behind the scenes and ‘Ask Me Anything’ formats are great for building relationships with your audience
  • News and updates breaking LIVE!  You don’t need to rely on a PR company, get on the live stream and tell people yourself.
  • Use it as a way to share your offline events with your online audience – what a great way to engage a community from afar!

This great presentation gives a wealth of ideas and tips of how to do great livestreaming

Just do it

Normally we would be the first to tell you to build a strategy.  But if you haven’t tried livestreaming yet, our best advice today is JUST DO IT.  Seriously.  We will be joining you too, putting our money where our mouths are so to speak!  So look out for an invite very soon to the first Socially Good livestream.