PASSION

We love our clients. Really.
We only work with great people.

EXPERIENCE

Over 12 years social media & digital marketing/strategic knowledge.

HEART

We care as much about your organization as you do.
Your customers and supporters come first with us.

Our Services

Workshops & Training

Are you ready to get your team educated on digital trends? Socially Good trains and educates your employees in hands-on sessions. Our sessions are practical as well as theoretical, and are a great personal development opportunity for teams looking to improve their digital communications and marketing skills.  

E-mail Marketing

Email marketing is still the most effective form of digital marketing, still consistently delivering the highest ROI of all digital channels. Socially Good designs, writes, and implements email marketing campaigns for your business or your nonprofit.  We’ll leverage targeted email lists to get the right content to the right audience at the right time.

Social Media

You need to reach your target audience on social media. We can help. Socially Good creates and executes a comprehensive social media strategy and plan for your brand based on your business or nonprofit goals. It’s all about finding the right people, providing those people with useful Socially Good will set up your social media profiles, or take over the management of existing accounts. Here’s what you can expect: a targeted, goals-based approach to managing your online community; sharing relevant…

Content Marketing

Great content is what builds your brand reputation, and drives traffic to your website. It needs to align with your business goals, and your audience needs.   Content marketing is effective because it creates a relationship between your customers and your business. When a relationship is created the likelihood of the customer buying your company’s product or service increases substantially because you’ve built trust with your brand. Through content marketing you’re giving your company a voice. What do you have to say to your audience? …

Integrated Digital Strategy

If you are frustrated that your digital and social media efforts haven’t been paying off, it’s probably because you haven’t tied your efforts to your business goals, and documented a strategy that ties activities to measurable outcomes. At Socially Good, we start here.  Always.  We can’t be successful without asking the tough questions.  

Who is Socially Good?

Clare McDowall

Clare has been working with online networking tools since 2004!  For 12 years she has been an enthusiastic and passionate learner and later, teacher in this space.

From LinkedIn to Twitter to wider social media and strategic digital communications strategy and planning, it has been a long journey.

She has helped many organizations do better digital marketing, from large Universities and art institutions, to small, local businesses, and many, many nonprofits.  Clare is a regular speaker at conferences across Southern Ontario and in 2016 launched her first fully online training course, Digital Literacy For Leaders after years of feedback and experience dealing with senior leadership still operating from a place of fear and disillusion with digital.  The Digital Literacy For Leaders movement aims to tackle the critical knowledge gap at the very top of the decision making chain, moving more organizations into a place of expertise and growth with their digital activities.

 

Digital Ignorance Can Make Your Business Look Foolish

What’s wrong with this question below? “Hey guys, I’m running a wedding giveaway for a hotel and event center. They are giving away a package that adds up to $24,000. All entrants have to do is post a video less than 60 seconds long about why they should win. The contest has been going on since December 14th and still no one has entered. We have about 2,500 likes on our Facebook page and have done sponsored posts that have…

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8 digital marketing articles you need to read before 2016

At Socially Good, we spend lots of our time keeping up with changes, trends, new platforms, best practices and tools and techniques.  At this time of year, lots of outlets are publishing their tips, predictions and ideas about what will be ‘hot’ in 2016, and where we should all be focussing our efforts when it comes to digital marketing.  To help you out, dear reader, we have scoured the web, read them all, and selected the best of the best…

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Social Media is Dead. Long live…. Email?

Social Media is Dead? Time to read this post:   Well, FREE and impactful social media that is easy, quick, simple, and delivers an obscenely high ROI is dead. Let’s look at Facebook organic reach (the number of people that see your posts without you spending any money to promote it).  Most of our clients experienced a dramatic decline in the last couple of years, from around 20% to 1-2%!  Of course, the first thing you should do is look…

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Livestreaming: Periscope and Meerkat for storytelling

Time to read this post:   Periscope and Meerkat While we make it our business to keep up to date on the latest tools, platforms and trends in digital media, we sat back and waited when it came to live streaming apps Pericope and Meerkat.  Why?  Well, with two strong contenders in the market launching in very close proximity, the first question was which horse to back! Twitter owns Periscope, and as such, this user base has developed more quickly, already surpassing…

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Holy Trinity School Career Night – LinkedIn for your career

On Tuesday, Nov 17th, Clare McDowall was the keynote speaker at Career Night for Holy Trinity High School in Richmond Hill, Ontario.  Current students, alumni and parents crowded into the auditorium to hear about using LinkedIn to build and define your personal brand at any stage in your career. [fancy_box id=4][content_upgrade id=312]Want some free LinkedIn help? Click here for our special offer![/content_upgrade][/fancy_box] Highlights from the talk that focused on Hacking The LinkedIn Algorithm included: How to write an engaging LinkedIn…

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Contact

hello@sociallygood.ca

Toronto | Montreal | Lisbon

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