We love our clients. Really.
We only work with great people.


Over 12 years social media & digital marketing/strategic knowledge.


We care as much about your organization as you do.
Your customers and supporters come first with us.

Our Services

Workshops & Training

Are you ready to get your team educated on digital trends? Socially Good trains and educates your employees in hands-on sessions. Our sessions are practical as well as theoretical, and are a great personal development opportunity for teams looking to improve their digital communications and marketing skills.  

E-mail Marketing

Email marketing is still the most effective form of digital marketing, still consistently delivering the highest ROI of all digital channels. Socially Good designs, writes, and implements email marketing campaigns for your business or your nonprofit.  We’ll leverage targeted email lists to get the right content to the right audience at the right time.

Social Media

You need to reach your target audience on social media. We can help. Socially Good creates and executes a comprehensive social media strategy and plan for your brand based on your business or nonprofit goals. It’s all about finding the right people, providing those people with useful Socially Good will set up your social media profiles, or take over the management of existing accounts. Here’s what you can expect: a targeted, goals-based approach to managing your online community; sharing relevant…

Content Marketing

Great content is what builds your brand reputation, and drives traffic to your website. It needs to align with your business goals, and your audience needs.   Content marketing is effective because it creates a relationship between your customers and your business. When a relationship is created the likelihood of the customer buying your company’s product or service increases substantially because you’ve built trust with your brand. Through content marketing you’re giving your company a voice. What do you have to say to your audience? …

Integrated Digital Strategy

If you are frustrated that your digital and social media efforts haven’t been paying off, it’s probably because you haven’t tied your efforts to your business goals, and documented a strategy that ties activities to measurable outcomes. At Socially Good, we start here.  Always.  We can’t be successful without asking the tough questions.  

Who is Socially Good?

Clare McDowall

Clare has been working with online networking tools since 2004!  For 12 years she has been an enthusiastic and passionate learner and later, teacher in this space.

From LinkedIn to Twitter to wider social media and strategic digital communications strategy and planning, it has been a long journey.

She has helped many organizations do better digital marketing, from large Universities and art institutions, to small, local businesses, and many, many nonprofits.  Clare is a regular speaker at conferences across Southern Ontario and in 2016 launched her first fully online training course, Digital Literacy For Leaders after years of feedback and experience dealing with senior leadership still operating from a place of fear and disillusion with digital.  The Digital Literacy For Leaders movement aims to tackle the critical knowledge gap at the very top of the decision making chain, moving more organizations into a place of expertise and growth with their digital activities.


ROI vs. ROR: are you overlooking the most important factor in social media? 

Estimated time to read this post: It’s understandable. Social media takes a large time commitment, as well as personnel – personnel that expect to be paid.  Right now, most companies label their social media success by numbers alone, or by putting a dollar value on their figures: I brought in $1,000 with 1,000 Facebook fans, so I must be making a dollar per fan. If I get 10,000 fans, that must mean I’ll make $10,000. Friends, not piggybanks That’s a pretty…

Read More

How to write a blog post 

Photo by Aleksi Tappura Time to read this article: Our wonderful clients often ask us for tips about how to write their first blog post. These are the tips we give our beginner bloggers to get started with how to write a blog post. Step 1: Pick your topic After someone reads your blog, what do you want them to come away with? Do you have an announcement, facts, or a meaningful story to tell? Figure out exactly what you want…

Read More

5 Mistakes People Make On LinkedIn 

I LOVE LINKEDIN. There. I said it.  I love it despite that fact that, outside a core group of die-hards, few people seem to quite ‘get’ it, especially the great business and personal potential it holds. Mistake 1 – Thinking LinkedIn is a static résumé With over 200 million members in 200 countries, you’d be crazy to dismiss this social network as a static resume. LinkedIn is: Groups of likeminded professionals A highly targeted advertising platform A social network for…

Read More
LinkedIn Recommendations

Asking is awkward

You may be surprised to hear that many people are as worried about asking for LinkedIn recommendations as you are. <————————–Do you think THIS might happen? Asking others to do something for you is awkward, isn’t it? But oddly, helping others feels good, right?! Studies have shown that people are afraid to ask, or feel awkward asking others for help, even more so when it comes to online things. YET… Those very same people reported that if a friend or colleague asked…

Read More

10 Social Media Tips for Giving Tuesday

It’s never too early to start planning for Giving Tuesday.  This year, Giving Tuesday is December 1, 2015. Does your nonprofit have a plan in place yet? Really, this book is a guide to digital marketing for Giving Tuesday.  We don’t believe that social media should exist in a vacuum, nor should it just be turned on for one day of the year.  If you want to know more about the ROI of social media, check out this post:  ROI vs. ROR:…

Read More

Toronto | Montreal | Lisbon

Connect with us
Keep In Touch