We love our clients. Really.
We only work with great people.


Over 12 years social media & digital marketing/strategic knowledge.


We care as much about your organization as you do.
Your customers and supporters come first with us.

Our Services

Workshops & Training

Are you ready to get your team educated on digital trends? Socially Good trains and educates your employees in hands-on sessions. Our sessions are practical as well as theoretical, and are a great personal development opportunity for teams looking to improve their digital communications and marketing skills.  

E-mail Marketing

Email marketing is still the most effective form of digital marketing, still consistently delivering the highest ROI of all digital channels. Socially Good designs, writes, and implements email marketing campaigns for your business or your nonprofit.  We’ll leverage targeted email lists to get the right content to the right audience at the right time.

Social Media

You need to reach your target audience on social media. We can help. Socially Good creates and executes a comprehensive social media strategy and plan for your brand based on your business or nonprofit goals. It’s all about finding the right people, providing those people with useful Socially Good will set up your social media profiles, or take over the management of existing accounts. Here’s what you can expect: a targeted, goals-based approach to managing your online community; sharing relevant…

Content Marketing

Great content is what builds your brand reputation, and drives traffic to your website. It needs to align with your business goals, and your audience needs.   Content marketing is effective because it creates a relationship between your customers and your business. When a relationship is created the likelihood of the customer buying your company’s product or service increases substantially because you’ve built trust with your brand. Through content marketing you’re giving your company a voice. What do you have to say to your audience? …

Integrated Digital Strategy

If you are frustrated that your digital and social media efforts haven’t been paying off, it’s probably because you haven’t tied your efforts to your business goals, and documented a strategy that ties activities to measurable outcomes. At Socially Good, we start here.  Always.  We can’t be successful without asking the tough questions.  

Who is Socially Good?

Clare McDowall

Clare has been working with online networking tools since 2004!  For 12 years she has been an enthusiastic and passionate learner and later, teacher in this space.

From LinkedIn to Twitter to wider social media and strategic digital communications strategy and planning, it has been a long journey.

She has helped many organizations do better digital marketing, from large Universities and art institutions, to small, local businesses, and many, many nonprofits.  Clare is a regular speaker at conferences across Southern Ontario and in 2016 launched her first fully online training course, Digital Literacy For Leaders after years of feedback and experience dealing with senior leadership still operating from a place of fear and disillusion with digital.  The Digital Literacy For Leaders movement aims to tackle the critical knowledge gap at the very top of the decision making chain, moving more organizations into a place of expertise and growth with their digital activities.


Free Series: LinkedIn for Executives

  We learned a lot of things throughout this process. As (just barely) millennials, Clare and I take a lot of things for granted. Internet literacy and comfort are two such things (after all, our formative years were spent with Internet access). Our coaching clients reminded us that many top-level pros grew up in a time where sharing and transparency meant something very different. In fact, many of our clients didn’t even have an email account in their early careers!  Clients also…

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Why you are STILL wrong about social media 

TIME TO READ THIS ARTICLE:         The true value of social media comes from the direct relationships it lets you build with your audience.  In the past, brands relied on second hand data, surveys, focus groups and the like to understand their marketplace and their customers.  Now, they have a direct line to these people, but sadly many are not using it wisely. This story below demonstrates the TRUE power and definition of social media. Morton’s Steakhouse…

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So you think you want to crowdfund? 

Time to read this post: So you think you want to crowdfund? 6 questions you must answer before you decide. You have probably heard that one about the guy who crowdfunded over $50,000 for potato salad. If not the potato salad story, you’ve surely heard of the gut-wrenching, community togetherness story of the crowdfunding campaign for Toronto’s Elijah Marsh. The idea of crowdfunding is being tossed around at a lot of nonprofits and charities these days. As we hear about success stories, it’s easy…

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Top 3 Digital Marketing and Social Media Questions (with Answers)

Unable to watch the video above? No worries, read on! Most of the people coming to us for help started their careers before the mainstream “digital age” of MySpace, Facebook, Twitter, LinkedIn, YouTube, Instagram, and all the other instantaneous connection services we’ve all come to love (or hate…or love-hate). These folks are senior-level executives or management-level staff from businesses and nonprofits who want to improve their own skills and understanding of the online marketing space. Below are our most common…

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Email Productivity Tips 

So, you got my ‘out of office’ message and your curious…….. Well, using a program called Rescue Time, which monitors your activity on your computer each day and gives you reports on your productivity, I saw that I was spending 56% of my week in Gmail – eek! I wanted to change that, so I searched for the best online resources and recommendations and bought this ebook: It changed my productivity dramatically!   E-mail is disruptive and addictive – break…

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