We love our clients. Really.
We only work with great people.


Over 12 years social media & digital marketing/strategic knowledge.


We care as much about your organization as you do.
Your customers and supporters come first with us.

Our Services

Workshops & Training

Are you ready to get your team educated on digital trends? Socially Good trains and educates your employees in hands-on sessions. Our sessions are practical as well as theoretical, and are a great personal development opportunity for teams looking to improve their digital communications and marketing skills.  

E-mail Marketing

Email marketing is still the most effective form of digital marketing, still consistently delivering the highest ROI of all digital channels. Socially Good designs, writes, and implements email marketing campaigns for your business or your nonprofit.  We’ll leverage targeted email lists to get the right content to the right audience at the right time.

Social Media

You need to reach your target audience on social media. We can help. Socially Good creates and executes a comprehensive social media strategy and plan for your brand based on your business or nonprofit goals. It’s all about finding the right people, providing those people with useful Socially Good will set up your social media profiles, or take over the management of existing accounts. Here’s what you can expect: a targeted, goals-based approach to managing your online community; sharing relevant…

Content Marketing

Great content is what builds your brand reputation, and drives traffic to your website. It needs to align with your business goals, and your audience needs.   Content marketing is effective because it creates a relationship between your customers and your business. When a relationship is created the likelihood of the customer buying your company’s product or service increases substantially because you’ve built trust with your brand. Through content marketing you’re giving your company a voice. What do you have to say to your audience? …

Integrated Digital Strategy

If you are frustrated that your digital and social media efforts haven’t been paying off, it’s probably because you haven’t tied your efforts to your business goals, and documented a strategy that ties activities to measurable outcomes. At Socially Good, we start here.  Always.  We can’t be successful without asking the tough questions.  

Who is Socially Good?

Clare McDowall

Clare has been working with online networking tools since 2004!  For 12 years she has been an enthusiastic and passionate learner and later, teacher in this space.

From LinkedIn to Twitter to wider social media and strategic digital communications strategy and planning, it has been a long journey.

She has helped many organizations do better digital marketing, from large Universities and art institutions, to small, local businesses, and many, many nonprofits.  Clare is a regular speaker at conferences across Southern Ontario and in 2016 launched her first fully online training course, Digital Literacy For Leaders after years of feedback and experience dealing with senior leadership still operating from a place of fear and disillusion with digital.  The Digital Literacy For Leaders movement aims to tackle the critical knowledge gap at the very top of the decision making chain, moving more organizations into a place of expertise and growth with their digital activities.


Boomers Without A Brand: Becoming Extinct?

“You need to be on social media.” “Candidates must have a solid understanding of digital and social media.” Keep hearing the same thing? Baby Boomers, particularly, were raised and educated in a time when job security was a given. Companies hired for life, and when you reached retirement you were given a decent pension, a gold clock and a fond farewell.  And while Canada’s unemployment rate (for workers not considered ‘youth’) hovers around 7%, changes in skill set demands are worrying…

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10 Social Media Management Platforms 

TIME TO READ THIS ARTICLE: [CT_EST_TIME] Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are social media experts actually using to manage these multiple accounts? 1 Hootsuite HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across…

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LinkedIn ‘Back to School’ Tips

It’s almost ‘back to school’ time – Get your A+ in LinkedIn What’s the point in having a great LinkedIn profile if you never tell anyone about it?  We have five LinkedIn tips to help you get an A+. Here are five places you should be sharing your personalized URL. Your professional AND personal e-mail signature.  Most people forget about their personal e-mail signature, but you often interact with great people there too, take the opportunity to share your skills with…

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What is your Personal Brand?

Do you have trouble answering that question? You’re not alone. A personal brand is an important career aspect that many of us forget to pay attention to. In this ever-connected, online world, what are you doing that sets you apart? What makes you unique, inspiring, and successful?  And how are you communicating that with others? Defining your personal brand will make you stand out in the crowd and Socially Good wants to help you define yours. Tell us why you…

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Social Media Grew Up, Did You Grow Up With It?

Time to read this post: By Paul Nazareth, VP of Community Engagement at Canada Helps When it hit me, I broke out into a cold sweat. That was a few days ago and I’ve spent a considerable amount of time digitally slashing and burning online profiles, PowerPoint decks and several planned talks. Why am I panicking? I realized I’m part of the problem. Let’s take a step back – Joseph Gordon-Levitt here came into our consciousness in the 1990’s about the…

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