We love our clients. Really.
We only work with great people.


Over 12 years social media & digital marketing/strategic knowledge.


We care as much about your organization as you do.
Your customers and supporters come first with us.

Our Services

Workshops & Training

Are you ready to get your team educated on digital trends? Socially Good trains and educates your employees in hands-on sessions. Our sessions are practical as well as theoretical, and are a great personal development opportunity for teams looking to improve their digital communications and marketing skills.  

E-mail Marketing

Email marketing is still the most effective form of digital marketing, still consistently delivering the highest ROI of all digital channels. Socially Good designs, writes, and implements email marketing campaigns for your business or your nonprofit.  We’ll leverage targeted email lists to get the right content to the right audience at the right time.

Social Media

You need to reach your target audience on social media. We can help. Socially Good creates and executes a comprehensive social media strategy and plan for your brand based on your business or nonprofit goals. It’s all about finding the right people, providing those people with useful Socially Good will set up your social media profiles, or take over the management of existing accounts. Here’s what you can expect: a targeted, goals-based approach to managing your online community; sharing relevant…

Content Marketing

Great content is what builds your brand reputation, and drives traffic to your website. It needs to align with your business goals, and your audience needs.   Content marketing is effective because it creates a relationship between your customers and your business. When a relationship is created the likelihood of the customer buying your company’s product or service increases substantially because you’ve built trust with your brand. Through content marketing you’re giving your company a voice. What do you have to say to your audience? …

Integrated Digital Strategy

If you are frustrated that your digital and social media efforts haven’t been paying off, it’s probably because you haven’t tied your efforts to your business goals, and documented a strategy that ties activities to measurable outcomes. At Socially Good, we start here.  Always.  We can’t be successful without asking the tough questions.  

Who is Socially Good?

Clare McDowall

Clare has been working with online networking tools since 2004!  For 12 years she has been an enthusiastic and passionate learner and later, teacher in this space.

From LinkedIn to Twitter to wider social media and strategic digital communications strategy and planning, it has been a long journey.

She has helped many organizations do better digital marketing, from large Universities and art institutions, to small, local businesses, and many, many nonprofits.  Clare is a regular speaker at conferences across Southern Ontario and in 2016 launched her first fully online training course, Digital Literacy For Leaders after years of feedback and experience dealing with senior leadership still operating from a place of fear and disillusion with digital.  The Digital Literacy For Leaders movement aims to tackle the critical knowledge gap at the very top of the decision making chain, moving more organizations into a place of expertise and growth with their digital activities.


Supercharge Your Social Media in 2014 

Vanessa Chase of Philanthropy for All is hosting a FREE virtual conference for nonprofit communicators, and I’ll be presenting ‘Supercharge Your Social Media in 2014’. Details below. From January 27th to 31st join the non-profit sector’s top fundraising and communications experts for insightful, FREE webinars that will help you learn how to use storytelling more effectively and raise more money in 2014! The Storytelling Non-Profit Virtual Conference is a FREE event. All you need to do is register for the sessions that…

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Giving Tuesday Canada 

Giving Tuesday launches in Canada! Canadian’s have embraced the US ‘holidays’ of Black Friday and Cyber Monday, lets also join our neighbours in celebrating Giving Tuesday – a day that’s good for the soul. Learn more about this nationwide movement in this video from Canada Helps:

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21 Stupid Things Nonprofit Marketers Can Stop Doing

Repost from Kivi Leroux Miller  I loved Kivi’s Nonprofit marketing webinar so much that I’m posting this awesome infographic from the session. How many of these 21 ‘sins’ are you and your nonprofit guilty of? Writing a 2-3 year communication plan? Referring to your org or staff in the 3rd person? Boring! Communications that are waaaaaay too long? You’ll feel better to confess! Leave a comment below with your biggest sin that you pledge to give up.

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LinkedIn for your non-profit & you 

On June 6th, 2013, Clare McDowall, Owner of Socially Good and 3:17Consulting (now acquired by Socially Good) presented an hour long webinar session on maximizing your nonprofit page, and tips on how you as an individual can improve your profile to that you are representing your organization well online. Slides on slideshare LinkedIn and Your Nonprofit – Revisions & Tips for 2013 from Clare McDowall Live recording

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YWCA Women of Distinction Awards 

May 21 – The Carlu Last night we were honoured to attend the YWCA Toronto Women of Distinction Awards.  What an inspiring and moving evening. Congratulations to these inspiring women: d’bi. young ANITAFRIKA | Arts  FIONA CREAN | Public Service SABRA DESAI | Education MARILYN EMERY | Health TERIANO LESANCHA | Young Woman of Distinction  FIONA SAMPSON | Law and Justice BETH WILSON | Corporate Leadership  Special thanks to Teriano Lesancha for making us cry by bringing her Mom all the way from Kenya to the stage to share how proud she is of…

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