We love our clients. Really.
We only work with great people.


Over 12 years social media & digital marketing/strategic knowledge.


We care as much about your organization as you do.
Your customers and supporters come first with us.

Our Services

Workshops & Training

Are you ready to get your team educated on digital trends? Socially Good trains and educates your employees in hands-on sessions. Our sessions are practical as well as theoretical, and are a great personal development opportunity for teams looking to improve their digital communications and marketing skills.  

E-mail Marketing

Email marketing is still the most effective form of digital marketing, still consistently delivering the highest ROI of all digital channels. Socially Good designs, writes, and implements email marketing campaigns for your business or your nonprofit.  We’ll leverage targeted email lists to get the right content to the right audience at the right time.

Social Media

You need to reach your target audience on social media. We can help. Socially Good creates and executes a comprehensive social media strategy and plan for your brand based on your business or nonprofit goals. It’s all about finding the right people, providing those people with useful Socially Good will set up your social media profiles, or take over the management of existing accounts. Here’s what you can expect: a targeted, goals-based approach to managing your online community; sharing relevant…

Content Marketing

Great content is what builds your brand reputation, and drives traffic to your website. It needs to align with your business goals, and your audience needs.   Content marketing is effective because it creates a relationship between your customers and your business. When a relationship is created the likelihood of the customer buying your company’s product or service increases substantially because you’ve built trust with your brand. Through content marketing you’re giving your company a voice. What do you have to say to your audience? …

Integrated Digital Strategy

If you are frustrated that your digital and social media efforts haven’t been paying off, it’s probably because you haven’t tied your efforts to your business goals, and documented a strategy that ties activities to measurable outcomes. At Socially Good, we start here.  Always.  We can’t be successful without asking the tough questions.  

Who is Socially Good?

Clare McDowall

Clare has been working with online networking tools since 2004!  For 12 years she has been an enthusiastic and passionate learner and later, teacher in this space.

From LinkedIn to Twitter to wider social media and strategic digital communications strategy and planning, it has been a long journey.

She has helped many organizations do better digital marketing, from large Universities and art institutions, to small, local businesses, and many, many nonprofits.  Clare is a regular speaker at conferences across Southern Ontario and in 2016 launched her first fully online training course, Digital Literacy For Leaders after years of feedback and experience dealing with senior leadership still operating from a place of fear and disillusion with digital.  The Digital Literacy For Leaders movement aims to tackle the critical knowledge gap at the very top of the decision making chain, moving more organizations into a place of expertise and growth with their digital activities.


Taken your #subzeroselfie yet? 

Taken your #subzeroselfie yet? It’s cold outside. Very cold. Unlike many of you reading this post, there are people in each of our communities who don’t have a warm place to go on a cold night (or any night). On February 13, 2015, our very own Allie Kosela woke up to social networks filled with comments about the frigid temperature. She thought to herself, “So many people are talking about this, how can we turn it into something good?” Allie…

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Google Plus – Ghost Town or Gold Mine? 

I shared an infographic some time ago that compared Google Plus to Facebook. At that time, Google Plus was just over a year old, and growing fast. It wasn’t reaching anywhere near the same number of people as Facebook, but hey—what does? It was young and growing faster than any other social media network at the time, and for a while it looked like the next big thing. Now, a year later, Google Plus is still….here.  If you already have…

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Guest Post: The Need for Women to Lead

Women in Social Business Forum On Monday May 6, 2013, the Women in Leadership Foundation will be hosting Canada’s inaugural Women in Social Business Forum. The Forum, to be held at the Canadian Museum of Nature – Ottawa, will highlight women’s leadership in the growing sector of social business. What makes this event significant is not that we don’t have great female leaders in our sector, it’s that we don’t celebrate them. As women come together to hear the stories…

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