It’s cold outside. Very cold. Unlike many of you reading this post, there are people in each of our communities who don’t have a warm place to go on a cold night (or any night).

On February 13, 2015, our very own Allie Kosela woke up to social networks filled with comments about the frigid temperature. She thought to herself, “So many people are talking about this, how can we turn it into something good?”

Allie took to social media to post a #subzeroselfie accompanied by a donation to a local charity that provided services and resources to homeless people in her community (she chose Yonge Street Mission).

Check out CTV’s coverage of the story here.

Help out your community. Take your #subzeroselfie today and make a donation to your local shelter!